Poster Design

14 principles employed by designers in the creation of successful posters:

  1. focus the eye
  2. overwhelm the eye
  3. use text as image
  4. overlap
  5. cut and paste
  6. assault the surface
  7. simplify
  8. tell a story
  9. amplify
  10. double the meaning
  11. manipulate scale
  12. activate the diagonal
  13. make eye contact
  14. make a system


It’s been quite awhile since I had the privilege of designing posters. This campaign was written and designed by me for the fresh produce industry a few years ago.