8 Collateral Marketing Items Every Small Business Needs

Published on AllBusiness.com What’s Your Story? To remain competitive, you need to provide information about your company to employees, investors, existing and potential clients, media, and the general public on an ongoing basis. Your company’s success depends on how well you communicate what you have to offer. This, in turn, may depend on how well you prepare collateral items (brochures, …

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Yearbook Ad Design

Are you sponsoring your child’s yearbook? I’m happy to help. Ads are $25.   

Another Business Card Post

 I keep seeing really cool business cards. MOO came out with square ones. But I often wonder if we really need business cards anymore? Contacts are plugged into an iPhone, or scanned by a QR code. I personally haven’t had any cards printed in about 10 years, and every time I start on a design, I …

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WordPress Plugins

This post is more for me–a kind of bookmark for reference. 🙂 Graphic Design Blender posted a list of some really good WordPress plugins: 11 Free Must Have Plugins Another source I reference: Periodic Table of WordPress plugins

EKS Logo

Before I started, I knew this would be one of the hardest logos I’ve ever done, and breathed a big sigh of relief when it was over and my client was happy. Coaching is hard to capture in an icon if you don’t want to use the same metaphors that everyone else uses…over and over …

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Business Card Ideas

I believe I’ve posted before about great ideas for new business cards. Here are some transparent ones from Graphic Design Blender.

Facebook Advertising

I’ve done quite a few Facebook ads–personally and professionally. A weird requirement for placing the ads is that there can only be 20% text overlay. I use the Facebook grid tool to check my work here. These are 3 ads we did this week + 2 others.   

When Good Fonts Go Bad

>>Condensed from “5 Fonts that will kill your design (and 5 great alternatives)” by Katherine Halek “While most of the fonts that have gone out of style aren’t necessarily “bad” fonts as people often label them, their overuse has changed our perception of them. Papyrus, Comic Sans and Curlz are just a few examples of popular typefaces …

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Punctuation

Not only do I insert copy into documents, I also edit for grammar and punctuation. Please remember: Use only one space after periods, colons, exclamation points, question marks, quotation marks—any punctuation that separates two sentences. Chicago Manual of Style